Uniting people with brands that care

More This. Less That. is a curated sourcebook that aims to bring more people together with the brands that are making a positive difference. Living mindfully can be complicated, we want to make it simple.

Founded by Katherine and Rachael, whose friendship came about through Instagram, over a shared passion for ethical living and and the many amazing independent brands they’d discovered on the platform. They wanted to collate all of these brands in one easily accessible place to make it easier for others to find and support them too.

Get to know Katherine and Rachael better here



Whilst we have carefully chosen each brand in our directory according to their ethical practices, the specific information we have presented was taken directly from their respective websites. Where there was not enough information or we felt brands were too vague in describing their ethics we chose not to include them. For those brands of which we are happy customers, we may also include our own thoughts and opinions of their products. Happily, we have got to know many of the founders of the brands featured, which has only furthered our confidence and trust in their ethical standing.



Our Values



When a brand donates a certain percentage of profit or sales to a charitable cause.


When animals are not harmed at any stage of production, either in the sourcing of materials or testing of the product.

Fair trade

A certification that makes certain that the people who produce goods are adequately paid and not exploited in any way.


When items are made either completely or mostly by hand. In some instances machinery may be used to finish a product but the majority of the work has been done by hand.


Whether fashion or food the majority of materials or ingredients will have been sourced in the same location as they are designed and manufactured.


Products that have been specifically designed to last a very long time. Products with a lifetime guarantee or the offer to replace/repair a product should it stop functioning properly for its purpose.


When your chosen product is only produced after you have made your purchase. Reducing waste by helping businesses avoid stock rooms full of products.


When a product is only produced using naturally occurring raw materials and/or ingredients.


A farming method that produces crop without the use of chemical fertilisers, herbicides, pesticides or other artificial chemicals.


Turning an existing product or material into something else to avoid/reduce waste.


Only producing small batches of products that a business knows will sell in order to reduce waste.


Production processes that have little or no impact on the environment and take long-term impact into consideration for all product design.


Where a product is given a new use or is added to with minimal production to be given a new purpose.


When no animal products are used in, or to create, a product.


Where no meat is served or used in production.

ZERO/minimal WASTE

Where there is zero or very minimal waste created by the production process.