O Pioneers is a British clothing label founded in Camden, north London by Clara Francis, actor and jewellery designer and Tania Hindmarch, PR and home seamstress.
O Pioneers is a ‘slow fashion’ label with integrity. Inspired by years of charity shopping and a love for vintage gems, they decided to create a collection of cotton dresses. The result are simple, feminine and flattering designs hand-crafted in heritage fabrics and beautiful prints. They use end of season fabric and deadstock where possible, work with local seamstresses and craftswoman and maintain a low stock level to avoid excess.
Based on the philosophy that if an item of clothing is desirable, well-made and stylishly classic it will be a loved item in a wardrobe that gets revisited time and again, for years to come.