Founded by friends Nuria Val and Gabriela Salord, ROWSE is a celebration of raw beauty, inspired by personal values and a deep respect for the environment. Having grown tired of seeing shelves filled with toxic products, Nuria and Gabriela focused on responsibly sourcing the most versatile ingredients to offer a more clean, planet- and human-friendly alternative. ROWSE offers plant-based formulas and recipes that are non-toxic, organic and cruelty-free. There are no phthalates, sulfates, silicone, parabens or animal byproducts. Advocates for traceability, ROWSE works with distributors who responsibly source our ingredients, such as argan from the Moroccan desert and rosehips from the Andes mountains.