10 ethical swimwear brands for summer

Via OHOY swim

Via OHOY swim

Finding swimwear isn’t easy at the best of times - getting the right fit, something you feel good in and that won’t lose its shape after just one summer’s worth of wear. Factor ethics in on top of that and it can start to feel impossible. We thought we’d make things a little easier and share a selection of our favourite ethical swimwear brands - from elegant designs to well-designed activewear. It’s great to see that most of them use ECONYL® a new product that takes nylon waste from landfills and oceans around the world and turns it into regenerated nylon yarn. Some of these brand are already on More This. Less That. - others aren’t yet but we couldn’t resist sharing them with you. As always we’ve taken care to factor price into this curation.


OHOY swim

We love the vintage inspired colour ways and dreamy editorial shots of this timeless swimwear in action and on all body types. The Copenhagen style with the tie-tops is a particular favourite - pictured in pale pink. They do some seriously cute kids swimwear too. Founded by two Scandinavians, all pieces in the collections are made with 100% ECONYL® yarn from discarded nylons including fishing nets collected from the sea. Only fabrics/linings that are regenerated are used and pieces are produced in a small family-owned factory in Sri Lanka. Tops and bottoms are sold separately, something we think is pretty important seeing as most of us differ size wise from top to bottom.

Davy J

If you’re someone in search of adventure or more active holidays that involve more than just lounging poolside, Davy J’s swimwear is the one for you. Sitting somewhere between swimwear and wetsuits, they are designed to survive a dive, a surf or a cliff jump, made to support you and ensure you surface from the water in the same condition you entered it. Their pieces are double lined with a high elastane composition, hidden rubber edging and cross back styles that provides extra strength, durability and shape. Made in Britain from regenerated nylon yarn taken from waste including spent and ghost fishing nets.


Sand & Palm

sand&palm surf and swim wear—made from regenerated ocean plastic—is hand-dyed and printed down in Newquay. Founder Vicki uses the fabrics as canvas for her artwork and illustrations, and has previously designed for surf wear brands such as Billabong, Hurley, Saltrock. We love the Yemoja top, pictured in leopard print. All fabrics are hand-dyed and screen-printed in house, in small batches with eco friendly dyes.


Hunza G

Beautiful swimwear handmade in London and inspired by the French riviera and 70s colours, textures and prints. Thanks to the stretch of the fabric used, one size fits all, which makes it both easy to order and durable as it stretches to fit your body. Vintage design details include tortoiseshell loops (pictured), frills, high cuts on the leg and off-the-shoulder designs. We particularly love the Nile collection which is made from a more structured, ribbed fabric.


We love FInisterre for their laidback aesthetic inspired by and made for the outdoors. So it’s no surprise that their new recycled ECONYL swimwear collection is made for the active sea-goer. The women’s collection offers one pieces, bikinis, leggings and long-sleeved costumes as well as all in one body suits - we love the colours of the Ostrea two-piece pictured.


Mara Hoffman

Famed for her bold and beautiful beachwear, Mara Hoffman offers a wider collection than others in this list - with the sort of simple and elegant styles you know you’ll love for years to come. Swimwear is produced in the USA and lots of styles are made using recycled ECONYL® nylon and polyester. We love the pale pastel colours in the Carla design or the bold florals in the Rio design pictured.


Reformation also have a wide selection of fun swimwear ranging from classic to more trend-led designs. They also ask customers to help reduce the amount of microplastics that enter the ocean from our synthetic clothes by washing pieces by hand in cold water. You can purchase a Guppyfriend washing bag that filters out microfibers released from synthetic materials during washing. The self-cleaning fabric bag is made of a Polyamide 6.6, micro-filter material. 


Cossie + Co

Cossie+Co’s offers a smaller collection of one-piece swimsuits with a focus on fabric and a flattering fit that transcends seasons and trends. Classic colours include navy, black, red, pink and green. Pieces are designed and made in London.


Stay Wild

Stay Wild’s pieces are designed and created in London. Swimsuits and bikinis are made to fit all body types, (we love that you can see this in their lookbook) and features such as adjustable straps mean you can ensure a good fit. They also provide a detailed sizing and care guide on the site, using their models varying body shapes as a useful reference for you to estimate your size and to help you make your swimwear last.

Natasha Tonić

The swimwear fabric Natasha Tonić uses is based around a unique, natural hemp fibre that is anti-microbial, UV resistant, durable and a healthier choice for your skin. They have a minimalistic approach - season-less silhouettes are classic with a modern twist and are designed for those who like to pack light. Their revolutionary hemp fibre means swimsuits can also be worn as lingerie, bodysuits or activewear so you can get more out of your purchase. 

Katherine Heath