International Women's Day
"The question isn’t who is going to let me; it’s who is going to stop me" - Ayn Rand
Seeing as over 66% of the brands on More This. Less That. were founded by women, it’s safe to say that women are paving the way when it comes to positive impact, questioning how we shop and encouraging us to think about how we can do more. We wanted to put together a special blog post on International Women’s Day to celebrate this achievement, and who better to ask than the founders that make our ethical community here possible.
“Emily & Khadi actually came about seemingly by chance after overhearing a conversation in a café in India about a beautiful handwoven fabric. However, I strongly feel that every stage of my life up until that day had led me to, and prepared me to be fully ready to seize the opportunity and recognise the potential for something special in that moment. I work very intuitively with E&K, sometimes the unconventional path is the one that leads the way, especially when working creatively. I’m at a very early stage of the journey but I can feel things starting to take shape, my only advice would be to tap into your own centre and work from there.”
- Emily Dymond, founder of Emily & Khadi
“The challenge of creating a sustainable and ethical brand unlocks our creativity, and there are more and more innovative solutions being created every day”
“As women who often have multiple areas of responsibilities – looking after children, caring for other members of the family that need our support, cooking, cleaning, and often in addition to having a paid job, being part of something so creative, that gives a sense of belonging, promotes and creates change, and is progressively working to eliminate very real barriers has been amazing’
‘I have learned a lot working on Juta, one of those key things is acknowledging that these additional responsibilities exist. Now instead of thinking I have to devaluate what I can contribute because I can sometimes feel limited. I have learned to celebrate my skills and value the contribution that I do make to Juta, which has had a huge impact on my confidence and translated to others and in life in so many ways'
‘This would not have happened if it wasn’t for Juta, it’s not just a job or work, but my contribution to society one day and shoe at a time’
- Makers of Juta shoes
‘I’ve learned that one of the most important things is collaboration and perseverance. To achieve transparency and to ensure our products reflect our ethos, we consistently have to ask questions and analyse every decision we make. The challenge of creating a sustainable and ethical brand unlocks our creativity, and there are more and more innovative solutions being created every day.
It is definitely tough starting a business, there are a lot of hidden and challenging day to day tasks to get through, but it is crucial to build a strong team around you and hire people that are both passionate about their roles and have a positive impact on the rest of the team. I feel strongly about listening to everyone’s opinion, as more diverse opinions around the table leads to a better product and better solutions’
- Riley Uggla, founder of Riley Studios
“Starting an ethical business has shown me how much women can achieve together, both in business, and through friendship and moral support”
‘From the artisans I work with in the highlands of Mexico to the fellow entrepreneurs I have met here in London, starting an ethical business has shown me how much women can achieve together, both in business, and through friendship and moral support’
- Olivia Campus, founder of Nido Collective